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10 Companies That Almost Weren’t

Posted by Stephen Young on Jan 28, 2010 in Blasts from the Past, Branding and Positioning, Marketing

Before you can advertise, you have to actually have a company that sells a product that you want to inform consumers about. I found an interesting article about the beginnings of 10 companies on the MSN site and thought I’d share it. The link to the original article is at the bottom of this post [...]

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Walmart Clowns Around

Posted by Stephen Young on Jan 26, 2010 in Creative, Just for Fun, New Campaigns

When is the last time you could use “Walmart” and “funny commercial” in the same sentence? It has been a long time, if ever. Well, that has changed with this spot here: Who knew that Walmart had it in ‘em? I saw it a few times over the weekend and thought the execution was hilarious. [...]

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The Domino’s Effect

Posted by Stephen Young on Jan 25, 2010 in Branding and Positioning, Marketing, Public Relations

Domino’s Pizza sure has been busy lately. Recently the company went back to the drawing board to revamp their pizza recipe since it has apparently tasted like ketchup on cardboard all these years. So, you have an established product that you’ve sold for years and you try and start fresh with the flavor. Huh…anyone else [...]

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Classic Ad Time

Posted by Stephen Young on Jan 21, 2010 in Blasts from the Past, Branding and Positioning, Copywriting and Grammar

(click to enlarge) I love looking back at the ads that shaped the advertising world that we know today. Back before the Internet, and right when television was deemed the “radio killer,” print ads were king and I can’t get enough of them. From picture placement and headline choice, to copy length and tone, you [...]

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*Insert Random Leg Pun Here*

Posted by Stephen Young on Jan 18, 2010 in Just for Fun

For the sake of coming off too corny, or more importantly offending someone, I will just get to it… If you look at the above picture from a recent Burberry shoot, you’ll see that Emma Watson’s right leg appears to be missing. Here’s another photo from the campaign that clearly shows her other leg: The [...]

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2 Tickets To Paradise

Posted by Stephen Young on Jan 14, 2010 in Just for Fun

Tonight is the night and it’s going to be great! Matthew Weiner, creator and producer of a little show called Mad Men, is speaking tonight in Fort Worth, Texas. It’s all part of the 100th anniversary celebration of the American Advertising Federation of Fort Worth (www.adclubfw.org). Here’s the itinerary from the AAF-Fort Worth site: 6:30 [...]

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Coco Is A No Go

Posted by Stephen Young on Jan 12, 2010 in Marketing, Public Relations

It’s official: Conan O’Brien won’t host The Tonight Show if it’s moved from its time slot. He contends that The Tonight Show would no longer be The Tonight Show if it were moved back, and he wants no part in damaging what he considers the “greatest franchise in the history of broadcasting.” Here is Conan’s [...]

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Run To The Hills

Posted by Stephen Young on Jan 12, 2010 in Branding and Positioning, Public Relations

Advertisers were already having a hard enough time in the current economy without having to drop sponsors and pull ads from “questionable” shows. EA Sports recently came out and said that they would stand behind Tiger Woods and keep him as the driving force behind their popular golf video game franchise. That sure was nice [...]

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Coco, Say It Isn’t Soso…

Posted by Stephen Young on Jan 10, 2010 in Marketing, Public Relations

Jay Leno wants to return to late night, and who can blame him? He left The Tonight Show to Conan O’Brien to start his own talk show back in September at an earlier time slot. Well, The Jay Leno Show tanked. Hard. No one seemed to find it funny, and advertisers didn’t want to touch [...]

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These Meals Are Making Me Thirsty!

Posted by Stephen Young on Jan 8, 2010 in Branding and Positioning, Marketing

For good or bad, Jason Alexander is the newest spokesperson for Jenny Craig. He follows Valerie Bertinelli, Phylicia Rashād and Kirstie Alley as the latest celebrity endorser for the popular weight-loss company. On their Web site, right under Alexander’s bio, they have a link to “Jenny Craig For Men,” so it’s a reasonable tie-in to [...]

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