0

Who Wants To Be StephenYoungAdvertising.com?

Posted by Stephen Young on Mar 30, 2010 in Branding and Positioning, Creative, Just for Fun, Marketing

Who in their right mind would possibly want to be known as a URL? What about someone who’s getting $100,000? Texas Motor Speedway President Eddie Gossage is offering a local radio show host a cool $100,000 to get his name legally changed to TexasMotorSpeedway.com for one year. The 96.3 KSCS radio host is Terry Dorsey, [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , ,

 
0

i Before e Except After c

Posted by Stephen Young on Mar 25, 2010 in Copywriting and Grammar, Great Reading

Then explain the word protein! That’s just one of the many exceptions to the long list of grammar rules. I am a bit of a grammar nerd, and over the years, I’ve learned to live with that. I’m not the person that corrects you if you use a word incorrectly (well, sometimes), I just love [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , ,

 
2

Social Media: A Voice For The Masses

Posted by Stephen Young on Mar 23, 2010 in Uncategorized

It just occurred to me that this whole “social media” thing might work out after all. I’m not talking about getting tweets from your friends telling you that they are just “hanging out at the house tonight.” Save that breaking CNN news for another time. I’ve been a big fan of the whole social media [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , , , ,

 
0

The World’s Greatest Post In The World

Posted by Stephen Young on Mar 19, 2010 in Creative, New Campaigns

I am really enjoying that new creative from Nationwide Insurance. It leaves you wondering what will be in the next spot and I like a little humor with more serious products (like insurance). Yes, it is very similar to the Dos Equis “Most Interesting Man in the World” spots, even down to the name, but [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , ,

 
0

Happy Saint Patrick’s Day!

Posted by Stephen Young on Mar 17, 2010 in Branding and Positioning, Marketing

Instead of writing something myself, I think I’ll share an article that I just read and found pretty interesting: Killian’s Giving Away the House in Attempt to Rebuild Market Share George Killian’s Irish Red has had a tough time deciding what to say about itself in recent years, and with good reason. The 145-year-old brand [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , , , ,

 
2

Yet Another Reason Not To Leave Your House

Posted by Stephen Young on Mar 15, 2010 in Mobile Marketing

An app on your phone that helps you shop…I never thought I’d see the day. Before my career in advertising, I worked for a few mobile phone retailers, and even a pager shop while working through college. Google “pager” if you’re not sure what that is (you often find them in pictures sitting next to [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , , ,

 
0

We Who Are Not As Others

Posted by Stephen Young on Mar 9, 2010 in Branding and Positioning, Creative, Just for Fun

As quickly as possible, try and recall the last beer commercial you saw on TV (domestic brands only). You know what, it doesn’t even have to be recently, just pull one from the depths of your memory and dust it off. OK, now that you’ve got it loaded up what do you see? Bikini-clad women? [...]

  • Share/Bookmark

Tags: , , , , , , , , , , ,

 
0

Kizashi: A Tale Of 2 Spots

Posted by Stephen Young on Mar 5, 2010 in Branding and Positioning, Creative, Marketing, New Campaigns, New Product Push

The all-new Suzuki Kizashi looks pretty hot. I can’t think of the last time I’ve given a second look at a Suzuki vehicle, but this time, I’m doing a triple take. I’ve seen two national Suzuki spots for the Kizashi so far, and they are so different. Before I comment, take a look for yourself: [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , ,

 
0

Their’s Something Wrong Here…

Posted by Stephen Young on Mar 2, 2010 in Copywriting and Grammar

If you’re a grammar hound like I am, your alarm bell just went off when you read the title of this post. If your grammar skills are a little rusty, allow me to shed some light on the problem: there’s no such word as “their’s.” The apostrophe isn’t needed because the pronoun “theirs” is already [...]

  • Share/Bookmark

Tags: , , , , , , , , , , , , ,

Copyright © 2010 From A Young Man's Perspective All rights reserved.
Desk Mess Mirrored v1.5.1 theme from BuyNowShop.com.