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Their’s Something Wrong Here…

Posted by Stephen Young on Mar 2, 2010 in Copywriting and Grammar

If you’re a grammar hound like I am, your alarm bell just went off when you read the title of this post. If your grammar skills are a little rusty, allow me to shed some light on the problem: there’s no such word as “their’s.” The apostrophe isn’t needed because the pronoun “theirs” is already [...]

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Not Reality. Actuality.

Posted by Stephen Young on Feb 25, 2010 in Branding and Positioning, Just for Fun

If you’re a fan of truTV’s show Forensic Files, then the Burger King TV spots might weird you out a little bit. They sure do for me. If you have no idea what I’m talking about, the same voice talent that narrates the Forensic File program also narrates recent Burger King spots. Here’s an  example: [...]

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