Lighten Up, It’s Beer. Maybe…
Can a beer with 2.4% alcohol content (1.9g carbs, 55 calories) per 12oz serving still be considered beer? If you think so, then Bud Select 55 is beer! Not just any beer, though: it is calling itself the “lightest beer in the world.” The ultra-light beer category is really exploding and all of the major [...]
Happy Saint Patrick’s Day!
Instead of writing something myself, I think I’ll share an article that I just read and found pretty interesting: Killian’s Giving Away the House in Attempt to Rebuild Market Share George Killian’s Irish Red has had a tough time deciding what to say about itself in recent years, and with good reason. The 145-year-old brand [...]
We Who Are Not As Others
As quickly as possible, try and recall the last beer commercial you saw on TV (domestic brands only). You know what, it doesn’t even have to be recently, just pull one from the depths of your memory and dust it off. OK, now that you’ve got it loaded up what do you see? Bikini-clad women? [...]
Stephen Young
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