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The NBCs Of Product Placement

Posted by Stephen Young on Feb 18, 2010 in Branding and Positioning, Marketing, New Product Push

Product placements, also known as “product integration.” You’ve seen them countless times, and when done correctly, you might not have even noticed. From movies to TV shows, advertisers sneak in products like soft drinks and snacks, or even bigger products like cars and so on. The possibilities are endless and can be effective, assuming you [...]

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